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   Advertising Concepts


This course is designed for graphics designers who want to control and manage the quality of their advertisings, starting with the pre-design steps to the printing and finishing phases.

Advertising Concepts
Exam # Duration Language Level Type Classroom Code Fees
-- 9 Arabic/English Advanced Course Classroom Cs107 100 LE
Description :

This course is designed to help you prepare documents and images for error-free output. Your designs may look great on screen; but when you go to print, you may end up with bizarre results. To ensure quality of output, solid practical knowledge is the key to professional production.

Objectives :
  • Understand the meaning/concept of media, advertising and graphics
  • Learn how to collect, store, and evaluate originals
  • Deal with scanners
  • Understand the concept and systems of color separation
  • Understand the different concepts of printing ads
  • Avoid common mistakes


Topics :

General Overview

  • What Is Media?
  • What Is Advertising?
  • What Is Graphics?

Dealing with Graphical Resources

  • Resources of Originals
  • Evaluating Originals
  • Digital Cameras
  • Scanners
  • Before Scanning
  • The Process
  • After Scanning

Color Separation

  • What Is Color Separation?
  • Systems of Color Separation

Printing Ad Finishing

  • Printing Types
  • Steps of Printing
  • Steps of Finishing
  • Common Mistakes and Trouble Shooting


Recommended Knowledge :

Prior graphic design knowledge is not required; previous Knowledge of desktop publishing computer software applications is an advantage.

Recommended Course(s) :

Illustrator CS3 Core

Indesign CS3

Training Materials :

 Entercaps Official Courseware.

Labs :

This course includes several labs to ensure you will gain the targeted skills and experience.

Credential :

This course is an essential part of Professional Diploma in Graphics .

Category :
Graphic Design

The Instructor:

Eng. Islam Mostafa
Creative and Art Director
Adobe Certified Expert Photoshop
Adobe Certified Instructor
Adobe Certified Expert Flash
CIW Associate
CIW certified Internet Webmaster Site designer
IBM e business certificate